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Turn Atriums Into Live Revenue Stories.

Retail-grade inflatables for shopping centers that want instant footfall lifts, sponsor-ready stages, and frictionless property operations.

Since 1996, General Group (Ginflatables) has engineered ISO, EN14960, and ASTM certified inflatables that travel the world with Fortune 500 partners. Our experiential engineers convert idle square footage into curated journeys—complete with safety binders, CAD overlays, and staff playbooks that honor every tenant agreement.

Mall operations pod on standby EN14960 • CE • UL documentation 0.55mm PVC + 1000D baffle build
28 yrs

Designing commercial inflatables since 1996

100+

Retail properties activated across 5 continents

48 hrs

Property-specific CAD + egress overlays delivered

3x

Sponsor revenue uplift vs. static signage

Industry Navigator
Other industries: Brands & Agencies Events Sports Festivals Museums

Solve The Pressures Retail Properties Face

We choreograph marketing, leasing, and facility requirements so you can focus on traffic, dwell time, and sponsor value without disrupting tenants.

Leasing Momentum

Preview future-ready pop-up footprints, portfolio tours, and anchor showcases that keep broker conversations moving faster than the construction calendar.

Operational Windows

Quiet-hour rigging, night crews, and hush-rated tools maintain guest comfort while we load in, strike, and refresh daily finishes.

Safety & Compliance

EN14960, CE, UL, ASTM, and ISO-tested materials backed by stamped calculations, egress diagrams, and marshals-ready binders.

Measurement Confidence

Footfall, dwell time, sales correlations, and sponsor capture reports quantify the lift your executive team expects.

22%

Average dwell-time lift delivered by immersive atrium experiences paired with sponsor programming.

72 hrs

From signed scope to production start thanks to in-house patterning, printing, and QA.

97%

Tenant satisfaction score when we manage comms, signage, and daily refresh plans.

Mall Experience Stack Built For Retail Calendars

Mix architectural inflatables, support services, and data hooks to launch sponsor lounges, seasonal worlds, and leasing previews without reinventing the process every quarter.

Traffic Magnets

  • Suspended skyline sculptures and atrium canopies with programmable lighting
  • Interactive tunnels guiding guests between anchors and pop-ups
  • LED-ready photo moments engineered for queue-friendly throughput

Revenue Amplifiers

  • Branded showcase suites with hidden storage and staff ops
  • Product labs for beauty, tech, automotive, or telco partners
  • Shoppable QR pathways tied to retailer promotions and CRM

Guest Services

  • Family lounges, nursing pods, and quiet zones with HVAC control
  • Click-and-collect staging hubs for omnichannel retailers
  • Wayfinding beacons and ceiling drops synced with digital signage

Support Services

  • Concept + leasing visualization labs with AR walkthroughs
  • Multi-property logistics, storage, and refurbishment programs
  • Real-time dashboards tracking budgets, approvals, and KPIs

Engagement Programs

  • Seasonal Spotlight: 3-week centerpieces for Lunar New Year, Ramadan, Diwali, Golden Week, or peak holiday trails
  • Lease-Up Accelerator: Traveling kit for portfolio roadshows and broker tours
  • Sponsor Residency: Quarter-long showcase with modular refresh moments

Compliance Package

  • Stamped structural calculations, flame certificates, and wind reports
  • Site-specific egress, sprinkler, and load plans for facility teams
  • Security, cleaning, and storage SOPs aligned to property manuals

Service Tiers

  • Seasonal Sprint: Concept-to-install in 4-6 weeks
  • Anchor Partner Program: Shared-cost models with national sponsors
  • Portfolio Retainer: Reserved capacity and dedicated pod for multi-property owners

Operations Designed For Active Properties

Our production studio balances creative ambition with facility realities—security checkpoints, janitorial windows, and executive sign-offs.

Every activation ships with install scripts, risk mitigation plans, and tenant-facing updates so your teams stay ahead of questions.

Property Coordination

Dedicated coordinators align with mall management, security, leasing, and housekeeping to choreograph docks, elevators, barricades, and quiet hours.

  • Tenant notification packets and co-branded signage templates
  • Night-shift supervisors on radio with facility control
  • Incident-ready contingency kits and escalation matrix

Fabrication & Finishes

In-house patterning, UV printing, and multi-point QA ensure seamless finishes, antimicrobial coatings, and integrated lighting ready for retail scrutiny.

  • Full inflation and lighting tests prior to shipping
  • Crate manifests mapped to service corridors and lift sizes
  • Remote monitoring for inflation, lighting, and power health

Guest Experience Stewards

Onsite leads brief ambassadors, manage queue flows, and maintain finishes so the experience stays Instagram-ready for the full run.

  • Brand guardian program with daily QC photos
  • Integrated survey + photo capture prompts for insights
  • Refresh + storage plan delivered within 24 hours of strike

Mall Showcase Moments

See how inflatable architecture unlocks storytelling, sponsorship dollars, and pure guest delight across different property formats.

Each concept is designed for rapid installs, impeccable finishes, and multi-market reuse. Modular hardware keeps freight light while visuals stay unmistakably premium.

Suspended inflatable lantern field in a mall atrium
Lunar New Year Series

Atrium Sky Lantern Field

A floating canopy with synchronized lighting guided shoppers through cultural programming, VIP lounges, and sponsor sampling.

  • Installed overnight using low-noise rigging frames
  • Sponsored photo trail generated 1.4M impressions
Inflatable capsule retail suite highlighting a leasing opportunity
Lease-Up Tour

Future Fashion Capsule

A modular pod showcased emerging designers while demonstrating how 3,000 sq ft could flex for pop-up tenants and experiential anchors.

  • Switchable branding for regional developers
  • Broker events streamed from built-in studio nook
Family adventure trail with inflatable portals
Community Weekend

Family Adventure Trail

Interactive portals, augmented reality clues, and lounge pods turned a corridor into a multi-sponsor quest for families.

  • ADA-friendly routing with stroller parking pockets
  • Daily refresh team upheld premium finishes

Why Mall Teams Trust Us

We merge agency-level creative with property operations discipline, so every activation feels bespoke yet effortless for facilities and tenants alike.

Tenant-Safe Logistics

Freight routes, barricades, and housekeeping plans are tailored for each property and backed by night leads.

Brand & Sponsor Stewardship

Dedicated creative guardians protect color, lighting, and messaging fidelity across every touchpoint.

Data-Ready Reporting

Dashboards combine traffic, capture rate, and sales lift so exec teams get proof alongside visuals.

Sustainable Reuse

Refurbishment programs, modular skins, and centralized storage extend ROI across property portfolios.

Mall Playbooks Ready To Deploy

Pre-vetted kits reduce briefing time while leaving room for local storytellers and sponsors to add their signature.

Weekend Revenue Rally

Atrium centerpiece plus pop-up kiosks for anchor retailers with same-day install and strike.

Anchor Sponsor Showcase

Lounge pods, demo stages, and data capture modules sized for automotive, telco, or bank partners.

Family Discovery Trail

Interactive checkpoints loop the property and unlock tenant offers when missions complete.

Leasing Preview Suite

Immersive viewing room with AR overlays, finish samples, and live leasing dashboards for brokers.

A Retail Activation Lifecycle You Can Depend On

Transparent milestones, executive-ready documentation, and proactive risk planning keep every stakeholder confident.

01

Property Intake

Capture floor plans, load limits, tenant mix, and calendar constraints. Issue risk + opportunity memo within 48 hours.

02

Design & Approvals

Deliver renders, CAD overlays, and crowd-flow diagrams for executive review and authority approvals.

03

Fabrication & Kit Prep

Monitor in-house production with photo logs, lighting checks, and crate manifests aligned to service corridors.

04

Install, Train & Refresh

Overnight install teams brief mall staff, manage daily upkeep, and deliver post-campaign reporting with reuse options.

FAQ

Frequently Asked Questions

Engage 6-8 weeks ahead for seasonal centerpieces so we can coordinate approvals and reserve fabrication. Rush timelines are available with expedited engineering.
Yes. We stage pre-rigged sections, coordinate elevators and docks, and use hush-rated tools so the build remains invisible to guests and retailers.
Every project includes EN14960, CE, UL, ASTM, and ISO references, stamped engineering, flame certificates, insurance, and egress diagrams for facilities and fire marshals.
We provide modular branding surfaces, co-host creative reviews, and manage content capture so partners receive measurable value without complicating mall operations.
Absolutely. Protective crates, interchangeable graphics, and refurbishment programs make it simple to tour kits across your portfolio or repeat annually.
Optional sensor kits, survey prompts, and sales correlations feed executive-ready dashboards and recap decks delivered within 72 hours of strike.

Ready To Reimagine Your Mall Atrium?

Share your traffic goals, lease-up targets, or sponsor briefs. We will return a production roadmap, render, and budget range within 24 hours so you can move faster than the retail calendar.